We recognize Black Friday exists and it's an exciting event for consumers, which is why we don't skip it altogether. But we want to take part in our own way. Greener way. Because sale events such as Black Friday can happen also on our own terms. Even the blackest of days can be made a bit brighter, when we start making better choices.

Marketing campaigns such as Black Friday can urge consumers to buy more than they actually need. According to research, about 80% of Black Friday purchases end up forgotten or simply thrown away after a single use. As we want to promote product longevity, we keep our values close to heart with our promotion campaigns, as well.

In order to support sustainability and create awareness of the possibilities as well as challenges in the industry, we trust in full transparency of our operations. Bringing transparency into our operations is not only part of our responsibility as a company, but also a necessity in order for us to find opportunities and develop new solutions for our industry. 

Our values are the basis of everything we do, and the way we can reflect on our actions throughout the design and manufacture process.